HKRI Taikoo Hui kicked off its spring campaign "Dare For More Dare To Spring” on 31 March.
The sustainability-focused campaign features an art installation “Reborn”, a collaboration with internationally-acclaimed artist Tianyu Gu. Displayed in the North Atrium on LG1, the art piece was created from recycled materials collected from the mall, office towers and hotels. Using traditional Chinese filigree inlay, an intangible cultural heritage, together with contemporary techniques, the artwork vividly brings the concept of sustainability to life.
Throughout the campaign, visitors can enjoy a range of eco-conscious experiences, including sustainability-themed workshops, and live music and dance performances of creative performance team WOW STAGE. Shoppers can earn double rewards when spending at "Green Kitchen" merchants and the MUJI concept store, making green living effortless. Members who spend a designated amount will receive exclusive perks, including complimentary gifts, discounts and free parking.