Discovery Bay 2.0                                 Unveils for the First Time                Upgrade of Facilities and Branding for a Better Community

Discovery Bay (“DB”) is an integrated resort-style residential community and also Hong Kong’s first “Eco-friendly Community.” Developed by Hong Kong Resort Company Limited (“HKR”) for over 40 years, DB recently unveiled its 2.0 blueprint, aiming to enhance the brand and facilities, creating a more liveable community for residents and offering refreshing experiences for visitors. The initial projects under the 2.0 blueprint include brand promotion and pier renovation works, setting the stage for future developments.
 
Newly Designed Piers Bring Scenery of Discovery Bay to the City 
Central Pier No. 3, often considered the gateway to DB, has been revitalised with improved ventilation, and enhanced natural light, creating a spacious visual environment. Meanwhile, the pier has adopted wooden tones and added two large green walls that harmonise with the surrounding sky and ocean, connecting DB’s natural ambiance with the pulse of the city. This aligns with Discovery Bay’s consistent focus on environment, allowing passengers to feel the unique charm of DB from the moment they wait for the ferry in the urban area.
 
Furthermore, the pier incorporates LED lighting and grade 1 water-efficient devices, reflecting DB’s commitment to environmental protection. The same design principles have been applied to the DB Pier as well. These enhancements not only improve the functionality of both piers but also create a more pleasant environment. Both piers have now completed renovations and are ready to provide passengers with an enhanced travel experience.
 
“Live to Discover” Brand Campaign
DB has recently launched a new brand campaign titled “Live to Discover.” The campaign aims to attract millennials, young couples, and newly formed families, showcasing the relationship between the new generation and DB as they navigate life’s stages.
 
This promotional campaign vividly portrays various phases related to DB – young people gathering to explore DB, enjoying companionship and participating in festive celebrations during different holidays; couples creating beautiful memories in DB’s romantic ambiance; and families settling down and making homes in DB.
 
Through engaging storytelling and dynamic visuals, the campaign highlights Discovery Bay as a distinctive community with a unique lifestyle, emphasising the close connections it fosters among diverse population.
 
Watch the “Live to Discover” brand video here.
 
A New Batch of Residential Units to be Launched 
DB North is currently constructing a brand-new residential project, adding a gross floor area of over 1.3 million square feet. This development will offer more than 1,400 residential units, creating a comfortable and modern living environment. Notably, the project includes a newly built Central Park, which will serve as an ideal space for residents’ leisure, recreation, and social activities. Within this spacious green area, residents can take leisurely walks, engage in physical activities, and connect with neighbours, while enjoying the pleasant and serene atmosphere of green living spaces.
 
The first batch of residential units is expected to be launched in 2024. This project embodies our commitment to housing quality and community development. It not only provides modern housing options but also creates a green, harmonious, and desirable community environment, enhancing residents’ living experience.
 
Enhanced Connectivity
To further facilitate passengers’ travel, DB has implemented a series of measures to enhance transportation services. Firstly, the ferry service has added a stop at DB North on Sundays, making it easier for passengers to travel between DB North and the city centre. Additionally, the airport bus route now includes a drop-off and pick-up point at the Hong Kong-Zhuhai-Macao Bridge Hong Kong Port, providing convenient transportation options for passengers commuting to and from the Greater Bay Area. These transportation service improvements not only enhance connectivity but also increase accessibility to Discovery Bay, allowing more people to effortlessly enjoy its scenic beauty and lifestyle pleasures. 
 
Upgrade of Clubhouses 
DB boasts four upscale clubs: Discovery Bay Recreation Club, Club Siena, Discovery Bay Golf Club, and Lantau Yacht Club. HKR has planned a phased upgrade of facilities across these clubs, aiming to enhance their quality and amenities. Notably, the renovation project at Club Siena is already underway, promising improved facilities, superior services, and a more comfortable leisure environment for members. The club is expected to unveil its fresh new look by 2025.
 
Uplift of Leisure Brands
To further consolidate the leading position of various leisure brands in DB, the Discovery Bay Ice Rink will host more international competitions, including figure skating, ice hockey, and speed skating. These events will not only provide local athletes with more opportunities to compete but also facilitate mutual exchange among athletes within the region. Additionally, the Lantau Yacht Club (“LYC”) will continue organising high-end boat shows, showcasing the premium facilities and services offered by LYC to a broader audience of yacht enthusiasts.
 
Introduction of Retail and F&B Outlets 
DB is committed to maintaining a balanced retail mix within the community and actively introduces various restaurants and retail outlets to meet the needs of residents. Some new additions include Liang She Han Buy Good, DBrasserie, Dough Bros, JOO Korean Grill & Bar, MOOJOO Lifestyle Café, ONA, Pasha, Pho Bay and The Chippy, further solidifying DB’s reputation as an international culinary hub.
 
New Integrated Recreational Facilities Underway 
HKR is currently developing a brand-new recreational facility near DB Reservoir. This facility will continue DB’s consistent image of environmental consciousness, proximity to nature, and vibrancy, aligning with DB’s longstanding commitment to environmental preservation and respect for the natural surroundings and offering a range of amenities and activities. The design and construction of the facility will prioritise ecological sustainability. Additionally, it will seamlessly blend into the surrounding natural landscape, providing a leisure space connected to nature
 
This new integrated recreational facility will offer a diverse range of leisure and recreational options for DB residents and the public.
 
Upgrade of Cityscape
HKR has consistently focused on improving the environment in DB. Recently, the waterfront promenade adjacent to DB Pier was repaved, providing residents and visitors with an enhanced recreational space. Additionally, plans are underway to introduce thematic decorations that further beautify the environment, adding a touch of uniqueness and aesthetics to DB’s public spaces. Furthermore, the Central Park now features brand-new children’s play facilities, ensuring that kids have more fun.
 
These measures under the DB 2.0 blueprint will create a better community environment, enhancing comfort and satisfaction for residents and visitors alike. They also underscore HKR’s ongoing commitment to developing DB into a more liveable and enchanting residential haven.
 
For more information on Discovery Bay and promotion details:
 
Website:  www.visitdiscoverybay.com 
Facebook:  @VisitDiscoveryBay
Instagram:  @visitdiscoverybay
Email:   explore@visitdbay.com

Ends

About Hong Kong Resort Company Limited 

Hong Kong Resort Company Limited (“HKR”) is the sole developer of Discovery Bay, a renowned resort-style residential community located in Lantau Island, Hong Kong. Since 1977, HKR has been continuously developing Discovery Bay for more than four decades. HKR also provides quality residential and commercial property management services, convenient land and sea transportation, and an array of hospitality services, including hotel and membership sports clubs, and a wide diversity of leisure facilities for Discovery Bay, making it a self-sustained community.
 
HKR is a 50:50 joint venture owned by HKR International Limited and CITIC Pacific Limited.
 
About Discovery Bay
Discovery Bay is located in the northeast of Lantau Island. With a land area of approximately 650 hectares and surrounded by mountains and oceans, it is Hong Kong’s foremost premium international residential community and a unique leisure destination, boasting a quiet environment, sophisticated urban planning and a variety of waterfront facilities. 
 
Situated next to Discovery Bay Pier, D’Deck is Hong Kong’s renowned oceanfront al fresco dining destination with numerous themed restaurants with spectacular views of the sea. The 400-metre-long Tai Pak Beach is an excellent venue for outdoor activities with related facilities. DB Plaza is comprised of over 50 shops with a wide array of shops, restaurants and an international-standard ice rink.  Featuring a shopping arcade, restaurants, an open piazza and Love Lock Promenade, DB North Plaza serves as the second social hub for the Discovery Bay community and visitors alike. Adjoining is Auberge Discovery Bay Hong Kong, home to 325 superbly appointed rooms and suites, a seaside Pavilion with a one-of-a-kind design, offering a unique leisure experience. 
Discovery Bay is served by a comprehensive transport network that includes ferry services to Central, bus services to Tung Chung MTR Station, Sunny Bay MTR Station and Hong Kong International Airport. Dine ‘N Ride1 is offered to diners at designated restaurants2 at Discovery Bay. Both urban and Lantau taxis can access Auberge Discovery Bay Hong Kong through the Discovery Bay Tunnel, providing a convenient alternative for residents and visitors alike.
 
 Remarks:
1 Enjoy a free ride offer back to town with same-day single dine-in consumption by electronic payment at designated restaurants, every HK$150 on Monday to Friday, or every HK$250 on Saturday, Sunday and Public Holiday. Applicable consumption period from 12:00 noon to 11:30 pm. The offer can be redeemed at the concierge of DB Plaza, from 12:00 noon to 12:00 midnight. (Terms and Conditions apply. Please refer to https://www.visitdiscoverybay.com/en/whats-hot-event/103)
 
2 Designated restaurants include: Bones & Blades, DBrasserie, Ebeneezer's Restaurant & Bar, Figos, iL Bel Paese, Island Cafe, JOO Korean Grill & Bar, Koh Tomyums, Liang She Han Buy Good, Moofish by Zaks, MOOJOO Lifestyle Cafe, ÓNA, Pascucci Italian Caffe & Fine Food, Peony Chinese Restaurant, Pho Bay, PizzaExpress, Shanghai Breeze, Taste of Thai, The Chippy, The Coffee Academics, The Rink-All Day Lounge, Three Sheets Marquee Bar, Viet Bu Tong Kitchen & Bar and Zaks.
 
This press release is issued by Hong Kong Resort Company Limited.