The Group recently inaugurated the Corporate Gallery in Shanghai. We are pleased to invite Martin Lee, Chief Projects Officer of the Group, to unveil the mystery of this new project.

 

Designed to transcend conventional exhibition formats, the Corporate Gallery integrates immersive design and multimedia storytelling to present the Group’s corporate narrative and milestones spanning nearly half a century.

 

Similar to the uncompromising standards we uphold in all our developments, the Gallery embodies the project team’s meticulous efforts and refined design. It features an artistic installation wall woven from 1,872 meticulously hand-strung silk threads, honouring our founder Dr. Cha Chi Ming’s profound legacy in textile industry and his contributions to the country.

 

We also installed over 1,440 LED modules to ensure an exceptional visual experience that highlights the excellence of our projects. To ensure a perfect interactive experience, throughout the development stage, every movement and transition was carefully engineered and rigorously tested by our project team.

 

Additionally, the Corporate Gallery’s touch-interactive, synchronised digital display enables visitors to immerse themselves in projects across the Mainland, Hong Kong and other regions.